donderdag 14 augustus 2008


E l e c t r i c Ti g e r L a n d C o l l e c t i o n

On 1 January 2008, Onitsuka Tiger will launch its E l e c t r i c Ti g e r L a n d campaign. The focal point of this will be a dramatic, metre-long neon shoe – an Electric Light sculpture that pays homage to the awesome energy of Japan by incorporating distinctive elements such as Tokyo’s spectacular skyline, vibrant neon signage, transport, night markets, and vending machines.
In the summer, Onitsuka Tiger will then unveil its E l e c t r i c Ti g e r L a n d streetwear collection to the public. Featuring special T-shirts and the seriouslycool S u no t o r e 72 shoes, the design drawings used to create the incredible ElectricLight sculpture also appear as prints on the apparel. The collection will be supportedby exciting POS materials to create a fantastic Tokyo scene in the shop window.

The first S u no t o r e (which means “snow training”) shoe made its debut at the 1972 Sapporo Winter Olympic Games as the official footwear of the Japanese national team. S u no t o r e 72 draws inspiration from this classic design: all the original features have been retained, including the tongue’s distinctive bag construction which prevents snow from getting inside. And the practical rubber outsole provides extra grip in deeper snow. S u no t o r e 72 reflects the Electric Light theme by incorporating neon and glow-in-the-dark design details, and is available in the following colour combinations:


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